Why is SQLSaturday Such a Big Secret?

One of the small mysteries of the universe that I have been pondering lately is the fact that so many SQL Server professionals have never heard of SQLSaturday. When I was at SQLConnections in Las Vegas last week, I heard a couple of other speakers ask their audiences whether they had ever heard of SQLSaturday, and in both cases, less than 10% of the audience said that they had. During my Birds of a Feather duty at the database mirroring table today at PASS, I made a point of asking people if they had heard of SQLSaturday, and none of my attendees (about 20 people) had heard of it. Now I realize, this is just anecdotal evidence, but it seems to hint at a possible opportunity to expand the market for SQLSaturday if we can just do a better job of getting the word out.

Now I am not a marketing guru, so I don’t know they best way to attack this problem. I do know that I will make a point of mentioning SQLSaturday whenever I get a chance to speak in public. It just seems like such a shame that more people are not aware of SQLSaturday…

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One Response to Why is SQLSaturday Such a Big Secret?

  1. Matt Velic says:

    I think of it this way, and I’ll only address the issue through PASS: people found out and paid for a huge Summit. That means they’ve likely visited the sqlpass.org website. Going there now, the only mention of a SQL Saturday is a quick one line link under “In-Person Events.” (Additionally, if you happen to rollover the Events tab, you’ll get another “SQLSaturday” link.)

    Anyway, my point is that they aren’t well advertised. These events are put together and supported by local user groups, but what PASS needs to do is give them a lot more advertising power. People will likely find sqlpass.org, but they aren’t as likely to find information about local user groups or SQL Saturdays. All PASS would have to do is redesign their front-page so useful information is at the forefront, and honestly, if they want to continue to tout their “community mindedness,” user groups and SQL Saturdays need to be at that forefront.

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